In Ndiaganiao, a community in west-central Senegal, pémé, a traditional piece of jewellery, is far more than a simple accessory. At the heart of a vibrant cultural exchange, it has become a symbol of integration between Senegal and Niger, uniting communities through shared traditions and artistic expression.

An ancestral ornament of the Sérère people, the pémé carries deep cultural and spiritual significance. “The pémé is sacred in the Sérère tradition,” explains Mama Dibor, a custodian of this heritage. “It’s not only admired for its beauty, but also valued as a symbol of protection.” “Strikingly, this same symbol is revered in the Hausa culture of Niger, reflecting the profound cultural affinities shared between the two peoples.”

Moutary Cissé, a young man from Niger who moved to Ndiaganiao to sell jewellery, shares: “This jewellery is deeply rooted in our culture. Women wear it not only for ceremonies but also in everyday life. There’s a distinction between ceremonial pieces and those meant for daily use.” Its presence in the village fosters mutual enrichment between the Sérère and Hausa cultures, nurturing a meaningful and ongoing cultural exchange.

A vital link between cultures

For Issa Cissé, a young trader from Niger living in Ndiaganiao, jewellery holds a special fascination for its ability to bridge cultures. Niger artisans bring with them unique creations, inspired by nature and tradition, which enrich local craftsmanship and knowledge. Aissatou Diouf, a resident of Ndiaganiao, emphasizes the value of this cultural exchange: “Wearing a pémé made by our friends from Niger makes me feel connected to a wider Africa. It’s a way of celebrating our diversity while strengthening our unity.”

By blending modern design with traditional techniques, young craftsmen from Niger are capturing the attention of the Senegalese. “Young people here appreciate contemporary styles that still honour our heritage,” says Ibrahim, a Nigerien artisan. Fatoumata Tine, a student from Ndiaganiao, highlights the importance of this evolving craftsmanship: “It’s crucial to preserve these traditions while adapting them to our times—otherwise, we risk losing an integral part of our cultural identity.”

Priced from 10,000 FCFA (around 15 euros), the pémé is far more than just a piece of jewellery: it represents a powerful symbol of unity among peoples. Through their craft, the young artisans of Ndiaganiao are not only redefining their cultural identity but also contributing to a broader vision of African integration. Each pémé becomes a thread that weaves together the stories, beliefs and values of a rich and diverse continent. By wearing it, individuals become ambassadors of the vibrant mosaic that Africa is.