His real name is Cheikh Sadibou Ndiaye. A committed artist, he is driven by a deep conviction to raise awareness of the dangers of irregular migration. Through his music, particularly in his native region of Saint-Louis, he gives a voice to a cause that has touched countless lives.

For over 15 years, General Ndar has used his art to shine a light on this painful reality that has plunged many families into mourning. The countless deaths at sea, broken families and despair accompanying these forced departures only strengthen his resolve. His music is more than entertainment; it is a wake-up call offering hope in the face of despair.

Nicknamed the leader of the conscious youth, he firmly believes in the power of words to change destinies. He believes that supporting returnees means offering them concrete opportunities in the form of employment, training, and meaningful community-based projects that facilitate reintegration.

He sees every migrant and returnee as a catalyst for renewal. His closing message is both powerful and heartfelt: ‘So that their future is no longer marked by endless migration, let’s help them find their rightful place: here, at home.’